Square Enix is a leading global game publisher well-known for its Japanese role playing game (JPRGs). Its games provide an immersive gaming experience with riveting stories, memorable characters and uniquely fun battle systems.
Square Enix was launching “NieR Replicant ver.1.22474487139…,” an updated version of the NieR Replicant game that had only been released in Japan. The company desired an impactful APAC launch across Singapore, Malaysia, Hong Kong, Taiwan, South Korea, the Philippines, and Thailand. GLOO served as the central PR agency, assisting in sourcing partners in each country and coordinating the regional PR efforts.
A total of 640 media coverage across online, social media, and print was secured for the game launch.
SELECTED COVERAGE
Review: Nier Replicant is a strangely soothing post-apocalyptic adventure, HardwareZone, 29 Apr, 2021
Mama mia, here we go again – NieR Replicant ver.1.22474487139… review, Gamer Braves, 22 Apr, 2021