Mobile Legends: Bang Bang is one of the most popular MOBA games on earth, with peak monthly active users exceeding 100 million a month in 2020. It is published by Moonton. 

In 2022, GLOO PR drove the PR campaign for the Mobile Legends: Bang Bang Professional League Season 4 in Singapore. The event itself was one of the biggest esports events ever held in the country at that time. GLOO PR arranged media interviews with the different esports teams and Moonton staff in the days leading up to and during the event itself. 

We secured 52 coverage across print, online and video.  

SELECTED COVERAGE 

“Esports – RSG SG retain Mobile Legends: Bang Bang Professional League S’pore title”, The Straits Times, 9 Oct 2022. 

MPL SG S4: RSG SG take Slate 4-3 in a tense Grand Final, Yahoo! News, 10 Oct 2022
RSG takes home the MPL SG Season 4 trophy against Slate Esports, HardwareZone, 10 Oct 2022

Sony PlayStation 5 is the leading next-gen game console platform in the world. Its racing simulator series Gran Turismo has pushed the boundaries of gaming technology and visuals in every console generation. 

As such, the official launch of Gran Turismo 7 in 2022 was a huge event for PlayStation fans who had waited nine years since the last instalment. In Singapore, the Sony PS5 team launched the game by showcasing 15 real-life supercars across every level of a building in Selegie Road.  

Gloo secured a photo feature in The Straits Times and other media, capturing the magic of the launch for Gran Turismo 7 with an stunning visual photo.

SELECTED COVERAGE 

“Gran Turismo 7” Launch in Singapore Features Real 15-Storey Car Vending Machine with Classic and Exotic Rides”, Geek Culture, 3 Mar 2022.
“Gran Turismo 7 launch in Singapore features real 15-storey car vending machine with classic and exotic rides”, AsiaOne, 5 Mar 2022

Square Enix is a leading global game publisher well-known for its Japanese role playing game (JPRGs). Its games provide an immersive gaming experience with riveting stories, memorable characters and uniquely fun battle systems.

Square Enix was launching “NieR Replicant ver.1.22474487139…,” an updated version of the NieR Replicant game that had only been released in Japan. The company desired an impactful APAC launch across Singapore, Malaysia, Hong Kong, Taiwan, South Korea, the Philippines, and Thailand. GLOO served as the central PR agency, assisting in sourcing partners in each country and coordinating the regional PR efforts.

A total of 640 media coverage across online, social media, and print was secured for the game launch.

SELECTED COVERAGE 

Review: Nier Replicant is a strangely soothing post-apocalyptic adventure, HardwareZone, 29 Apr, 2021
Mama mia, here we go again – NieR Replicant ver.1.22474487139… review, Gamer Braves, 22 Apr, 2021