Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. 

GLOO PR has been the retainer agency for Jabra in Singapore since 2016 and has helped to build Jabra’s thought leadership in professional and consumer audio with the media. For the launch of the Evolve2 65 Flex, the company’s most compact professional headset ever, GLOO embarked on a unique plan. 

We brought together 14 professionals in different industries to get them to test and then share their experiences on LinkedIn, YouTube and other media platforms. This brought to life the product’s amazing ability to block out background noise for hybrid workers in any scenario. 

We secured 94 coverage across print, online and video.  

SELECTED COVERAGE 

Jabra Evolve2 65 Flex review, Aaron Loud and Wireless on YouTube.

Jabra Evolve2 65 Flex review, Can Buy or Not 

Jabra Evolve2 65 Flex review, SGEEK

Paul Mah’s review of the Evolve2 65 Flex, LinkedIn, June 2023

Ian Tan’s review of the Evolve2 65 Flex, LinkedIn, June 2023Adrian Choo’s review of the Evolve2 65 Flex, LinkedIn, June 2023

Canon, the world’s leading maker of interchangeable lens cameras, launched its full-frame mirrorless R6 Mark II in 2022. 

GLOO PR has been the retainer agency for Canon in Singapore since 2020 and has established deep relationships with both tech-focused and lifestyle media in the field of imaging. We organized hands-on sessions to help the media carry out a proper deep dive into one of the industry’s most advanced professional cameras. In the following months, we worked with key media who carried out detailed testing – we ensured they received the support and data they needed for a balanced review.

We secured 76 coverage across print, online and video.  

SELECTED COVERAGE 

“Canon R6 MK II Review: Increased Pixel Count, Better Low Light and Improved AF!”, Tech 360, 11 Feb 2023. 
“佳能 R6M2 捕捉瞬间动作能力佳”, Lianhe Zaobao, 2 Apr 2023.