Nothing is a smartphone startup based in London, England. It was founded by Carl Pei, the co-founder of the smartphone maker OnePlus.
On March 9, 2022, the company announced its first smartphone, the “Phone (1),” set to reach local shores in August 2022. The Phone (1) featured a unique glyph interface on the back that could light up in specific patterns, allowing users to identify callers without having to flip the phone over.
GLOO PR helped to secure media interest and manage them during the launch event, achieving 78 media coverage across online and print for the launch.
SELECTED COVERAGE
Nothing Phone (1) Brings Unique Glyph Interface To Singapore From S$769, Geek Culture, 04 Aug, 2022
Nothing Phone发光模式酷炫实用, Lianhe Zaobao, 07 Aug, 2022