The National University of Singapore (NUS) is one of the most highly ranked academic institutions in Asia and in the world.
GLOO PR was engaged by NUS to publicise breakthrough research of its top researchers. The challenge was to take the complex research findings and translate them for the man on the street. We pored over the research, interviewed the stakeholders and crafted clear message houses for each piece of research.
One article featured how NUS researchers developed a tool to safeguard against cyber attacks that can recreate the data sets containing personal information used to train AI machines.
Another article featured NUS-developed tech that could thwart facial recognition systems to preserve one’s privacy.
GLOO PR achieved 80 media coverage across online and print for the entire project
SELECTED COVERAGE
“NUS team develops tool that can assess vulnerability of AI systems to attacks”, The Straits Times, 10 Nov 2022
“Restore privacy with visual distortion”, The Straits Times, 2 Jul 2020