Acer is one of the world’s top ICT companies with a presence in more than 160 countries.
In 2023, GLOO PR helped Acer to organize a Chinese New Year lunch with the tech media in Singapore to thank them for their years of media engagement.
At the event, Acer also introduced their home and living brand, “acerpure”. This was a break from the company’s long reputation as a PC maker and GLOO crafted the media strategy to drive the transition smoothly for both client and media.
GLOO PR achieved 46 media coverage for this event and brand launch.
SELECTED COVERAGE
“Acer officially debuts household lifestyle arm ‘acerpure’”, Yahoo! Life, 3 Feb 2023
送新款电子产品 传情达意, Lianhe Zaobao, 12 Feb 2023