Canon – Photowalk

Canon is the world’s leading maker of interchangeable lens cameras and GLOO PR has been its retainer PR agency since 2020.

In 2022, Canon Singapore wanted to engage lifestyle media with their newly launched cameras, EOS R10 and introduce the SELPHY CP1500 portable photo printer to the media. Gloo organised an experiential event for media for a guided photowalk along Haji Lane with a photography expert and an exclusive hands-on with the EOS R10.

GLOO PR achieved 12 media coverage for this event. 

SELECTED COVERAGE 

supercatkei IG Post, @deniseteojiaqi, 18 Dec 2022
Timeout Singapore IG Post, Timeout Singapore, 05 Oct 2022

Acer – Media Engagement and acerpure Launch

Acer is one of the world’s top ICT companies with a presence in more than 160 countries. 

In 2023, GLOO PR helped Acer to organize a Chinese New Year lunch with the tech media in Singapore to thank them for their years of media engagement. 

At the event, Acer also introduced their home and living brand, “acerpure”. This was a break from the company’s long reputation as a PC maker and GLOO crafted the media strategy to drive the transition smoothly for both client and media. 

GLOO PR achieved 46 media coverage for this event and brand launch. 

SELECTED COVERAGE 

“Acer officially debuts household lifestyle arm ‘acerpure’”, Yahoo! Life, 3 Feb 2023
送新款电子产品 传情达意, Lianhe Zaobao, 12 Feb 2023